The Coaching Process

executive coaching and mentoring

One to one performance coaching is the way for both organizations and individuals to significantly impact the bottom line.

At a coaching session, you will bring an agenda of issues or items you wish to work with and your coach will help you solve problems, establish priorities and make the most of opportunities. Your coach will challenge, offer alternatives and provide support.

A typical coaching programme will follow this structure: -

  • Intake meeting – Meet the client and their line manager (if they have one) to agree the broad scope and outcomes of the coaching. Agree the collection of information through 360 feedback, interviews, psychometric assessment, and existing performance reviews
  • Feedback – Feedback all the data to the client, to agree strengths, development opportunities, and a draft plan
  • Agreement – Review the plan with the client and line manager to reach a firm agreement about the key areas to focus on for improvement, the desired outcomes and timeline
  • Coaching – This can take a number of forms, including work shadowing, video, guided practice, review of learning materials, continuous feedback and learner-centred activity
  • Progress review – Gather further data to assess the extent to which improvements are actually being made, and review this data with the client and line manager to agree next steps
  • Closure – Agreement with the client and line manager of a forward action plan (that could include further coaching) to ensure that the client continues to develop.

A typical executive coaching programme can involve the client in the process from three to 18 months. The duration of the programme is agreed with the client and the line manager (if appropriate) at the same time as the coaching plan.

The process achieves genuine and lasting change because there is :-

  • Dependable and reliable confidentiality assured through the coach and the line manager
  • Clear and consistent support from the line manager. (If the client is the boss, they need to be clearly and consistently committed to the process)
  • Sufficient body of data that the client can believe in and see the need for change
  • Balanced and objective feedback about strengths and development opportunities
  • Client enthusiasm and motivation to change based on a vision of how they want to be in the future
  • Supportive and imaginative coaching that is based on real-life work situations
  • Further data collected to assess actual progress against the baseline
  • Closure and/or agreed continuing support from the line manager and the coach

Executive coaching is all about the future – setting better goals, and reaching your goals faster, making better decisions, and improving your relationships ...

... discovering your hidden potential and achieving it – fast!!

If you are striving to significantly increase the effectiveness of teams and individuals in your organisation, then executive coaching and mentoring is an area you should seriously consider.

Coaching is concerned with people achieving results. It is on-the-job experiential learning - during the day or outside working hours. No time away, no reports, just improvement. And an opportunity to become a role model in your own organisation.

Return to the introduction to coaching page.

"Discover the art of natural coaching"

What to do next

positive results

Thank you for your interest in Brefi Group's training programmes. To contact a representative about how Brefi Group can help with coaching or coach training, use our contact page.

Alternatively, if you would prefer to talk to one of our consultants, then call +44 (0) 121 288 3417.


Brefi Group designs, develops and licenses coach training programmes for managers who wish to improve their leadership style and for individuals who wish to qualify as professional coaches.

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