An introduction to coaching

Introduction to Coaching

One to one performance coaching is the way for both organizations and individuals to significantly impact the bottom line.

Coaching at the top is cost effective and rapid – acting at the point of maximum leverage, where it can generate change and cascade behaviours through the organisation.

Coaching is "just in time" learning – as opposed to training, which could be "just in case" learning. If coaching is combined with training, the learning can be applied and thoroughly integrated back in the workplace.

The structured, outcomes-led process guides individuals – and teams – through their own business challenges, clarifies issues, examines limiting beliefs and generates solutions with a compelling course of action.

Ask yourself these three questions

  • What are my most important needs just now?
  • What are my most important goals – have I got quality goals?
  • What stops me from achieving my goals?

What is executive coaching?

Executive coaching is the art of facilitating another's performance, learning and development. It is a modern day concept that synthesizes the best from psychology, business, communications, mentoring, counselling, consulting, transformation, philosophy, spirituality, finance and sports. [MORE]

The coaching process

At a coaching session, you will bring an agenda of issues or items you wish to work with and your coach will help you solve problems, establish priorities and make the most of opportunities. Your coach will challenge, offer alternatives and provide support. [MORE]

Different types of coaching

Performance coaching. Coaching activities here are aimed at enhancing an individual’s performance in their current role at work, to increase their effectiveness and productivity at work. [MORE]

When to use in-house coaches

Internal coaches are likely to be used for less senior staff. With suitable training and a suitable organisation culture, line managers can also adopt a coaching approach. [MORE]

Benefits of establishing a coaching culture

Today's organisations will get the most benefit by establishing a coaching culture in which managers adopt a coaching approach and use of internal and external coaches is recognised as an effective way of improving performance. [MORE]

Using coaching to build high performance teams

High performance teams are vital to the success of organisations in today's dynamic environment. Teams perform best if the members share a range of skills that allow them to perform their function. These include technical skills and team skills. [MORE]

Coaching packages

Coaching is a process that can be offered in different contexts and different environments. We can work with individuals or teams on your own premises, at specially chosen country house hotels, at our corporate coaching centres or by telephone, e-mail or over the Internet. [MORE]

How to hire an executive coach

It is often sensible for the organisation to identify a number of suitable coaches (a ?pool?) who fit the desired requirements of the organisation. [MORE]

Where might executive coaching be helpful?

There are many reasons why organisations should employ coaches, such as:

  • leadership development
  • implementation of strategic goals
  • team development and a learning culture
  • induction of a new members of staff or staff into a new role
  • succession planning
  • career development
  • retirement and outplacement
  • personal difficulties of a key staff member

Coach training for coaches and managers

Brefi Group has a dedicated programs designed for managers who wish to improve their leadership style and for individuals who wish to train as a professional coach. [MORE]

Return to the coaching home page.

What to do next

positive results

Thank you for your interest in Brefi Group. To contact a representative about how Brefi Group can help with coaching or coach training, use our contact page.

Alternatively, if you would prefer to talk to one of our consultants, then call +44 (0) 121 288 3417.

Coaching

Brefi Group designs, develops and licenses coach training programmes for managers who wish to improve their leadership style and for individuals who wish to qualify as professional coaches.

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