1. Editorial: A traditional mission statement
Andrew, Paul, Perry and I thoroughly enjoyed delivering our workshop "Build a Successful Consultancy Practice" last week. Remember, there is a follow-up "Lessons From CoachVille" on 21 June. Keep your diary open.
This week's coaching notes are drawn from Paul's session on target markets.
Much of what we have been thinking about recently has been to do with who we are and what we are about. In other words, vision, mission and values statements. Many people will have come across a traditional Christian prayer attributed to St. Francis. I wonder whether you have thought of it as a mission statement?
Lord make me an instrument of your peace: -
O Divine Master, grant that I might not so much seek:-
For it is in giving that we receive;
It is in pardoning that we are pardoned
It is in dying that we are born to eternal life.
(I understand that "dying" means dying to self – in order to be open to others.)
Here is another source that is relevant to leaders today. This one is from verse 17 of the Tao Te ching: -
Leaders are best when people scarcely know they exist
Not so good when people obey and acclaim them
Worst when people despise them.
Fail to honour people, they fail to honour you.
But of good leaders, who talk little,
when their work is done, task fulfilled,
people will say: “We have done this ourselves!”
Any other inspirational quotes for leaders in 2004 will be gratefully received.
HOT NEWS: Another product release from Andrew Halfacre
This game can be used to help teams understand the impact of communication between those who develop plans and those who have to implement them. It also highlights helpful and not so helpful behaviours when planning, assigning or completing tasks. Teams that regularly work on problem solving will find the game useful for alerting them to factors that encourage or restrict effectiveness.
It can be played at several levels of complexity [MORE].
2. Coaching notes: Target markets
Here is an exercise from Paul Fairhurst, to help you identify a target market.
What makes a good market?
Characteristics of target markets.
Try these questions to identify your ideal customers, clients or, even, employer:-
Brefi Group has plenty of processes for helping with business planning. You might like to contact us.
We aim to make the Brefi Group web site the premier developmental site for teams and individuals in organisations, so do please send us your suggestions and requests for further development. And let us know what you think of this newsletter, and comment on the content.
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